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Why culture code is important for any company?

Culture code

Why culture code is important for any company? If you’re asking yourself that question, I’m sure you’re not alone.

You may hear these words thrown around a lot, but what do they really mean? And why does company need them?

Truth to be told, I strongly believe company culture has a significant impact on the success of any business. It creates a bonding with your employees and ensures that they travel along with company until the vision is achieved. And, job seekers should look at their culture code more than anything else before they decide to join the company.

What is company culture?

It is the sum of an organization’s ethics, attitudes, vision, mission and core values. Although it isn’t a tangible asset, it’s one of the most important things about your business. Every business has a unique culture and it helps to shape your company.

Think culture code like a employee handbook that explains your company’s culture. It could be in any form like e-copy, hard handbook or video. But, it should be well documented and clearly pass on the values across the company.

Why is it important?

Your employees should look forward to going to their job. It shouldn’t be a dreaded place. Your culture should help your employees to unburden any work related stress. Basically, it should infuse enthusiasm.

What are its benefits?

Without going into too much detail, here are a few benefits of culture code

  • It attracts talent. Though the code is important, the employees in your organization will talk about it outside the workplace. And, this itself will attract the applicants to work for you when they feel it is the match for them.
  • It sets the tone for your employees. By understanding core value, vision and mission the employees will know the direction of the company and what is expected out of them. They become brand ambassadors of your company while interacting with your customer.

Happy employees mean happy environment and more productivity. When company culture facilities happy environment there is improved collaboration, satisfied employee, increase in retention and growth in business.

A culture code ensure that companies stays on course to achieve their vision. It creates a bonding with your employees and that means loyalty to an organization. 

Although we understand the importance of strong company culture, many business struggled to implement an effective culture within a workplace even before COVID-19.

So, how is your organization able to implement and maintain company culture when most of us are working from home during this COVID situation? Share your thoughts in the comments section

P.S For sample culture code check this link


A few days back, hubspot released their culture code. Click this link

by rameshkumarramachandran

Customer Officer | Revenue Expansion | Saas, Cloud Computing, Go-To-Market, Startups

18th November 2020

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