The power of storytelling can be very impactful.

Stories that have morals and messages behind them are always powerful. If that story was related to business, the impact it creates is long-lasting. It helps you connect with your audience quickly and you are one step closer to the business opportunity.

In a world where information is bountiful, it becomes essential to get the right message to the audience. Stories are a good way to keep your audience hooked onto your core message.

In my two decades of experience, I have seen how relevant stories have helped me to easily mentor aspiring students, young entrepreneurs, active job seekers, acquaintances, and much more.

Well, pat yourself on the back, if you guessed that I am going to tell a short story now. Read on.

Two Frogs in a bowl of milk

To convey the message of never give up and persevere, let me share the story of two frogs which fell in a bowl of milk.

Two frogs, let me name them Bru and Tru, accidentally fell into a bowl of milk. Having swum all around the bowl, Bru and Tru realized that the edge of the bowl was too high and steep for them to get out unaided. Bru realized that it was useless to waste his energy by continuing to jump and swim since that would not get him out of the bowl, he gave up swimming and drowned. Tru persevered, refused to give in, and gradually the milk turned into solid butter, by constant churning, until he was able to use it as a foothold to jump out of the bowl.

Does that pass on a message to you?

I strongly believe stories, such as these, motivate the reader and experience the message/information/data thus shared, as opposed to just consuming it.

What can storytelling do?

Stories grab the attention of the audience quickly and maintain a connection; they help to understand the situation or topic of discussion better. Stories, quite often, may touch emotions and help connect with your audience at a personal level. In my opinion, stories turn you into an efficient presenter/communicator.

Let us talk business now. Why is storytelling important in business?

In a business setting, when you tell a story, you are personalizing the facts and putting a human face to the details presented. Suddenly, your data is applicable to people in the real world. Your audience gets a glimpse of how you overcame the challenges.

Do not underestimate the power of storytelling

If done well, the power of a great story can have a massive impact on the audience and define you as an influencer. They remember the story and the storyteller for life. It can inspire, enliven, and create instant rapport. It can move the audience to take a quick decision and it may even change lives, who knows. Never underestimate the power of storytelling. Isn’t it creative to identify the right story for every business opportunity?

Why don’t you share a story or two which, in your opinion, has influenced people/customers to take a business decision quickly? Let us keep the discussion active. Share your stories and help others to influence the decision-making process.